02 — E-commerce Design
A store designed around how people actually buy, not a reskinned theme.
For merchants launching their first store or outgrowing a generic theme that doesn’t fit their catalogue.
Who this is for
- Launching your first online store
- An existing store built on a generic theme that doesn’t showcase your products
- A catalogue too specific for a template’s default layout
- Need the purchase journey designed, not assumed
→ You just need a brochure-style site with no checkout — see Website Design instead.
What's included
What's included
Catalogue structure
categories and product pages organised around how customers actually browse, not a default grid.
Product page design
built around your own product photography (see the retouch add-on if it needs work).
Purchase journey design
cart, checkout, and confirmation screens designed for conversion, not left as platform defaults.
Responsive build
checked at mobile, tablet, and desktop, where most purchase decisions start.
Basic on-page SEO
product and category pages set up correctly for search from launch.
Source files & handover
working store plus its design files.
Packages
E-commerce Design — Launch
€3,200
A focused store design for a first launch or a small catalogue — built around the purchase journey, not a stock theme.
- Homepage, category, and product page design
- Cart & checkout screen design
- Responsive build
- Basic on-page SEO for product/category pages
- 2 revision rounds
E-commerce Design — Growth
Most chosen€5,900
For a catalogue with genuine range — more product types, filtering, and merchandising than a first-store package covers.
- Everything in Launch
- Category filtering & sorting design
- Merchandising layouts (featured/collections)
- Extended product page variants
- 2 revision rounds
E-commerce Design — Scale
€9,500
Our largest e-commerce tier — for stores with genuinely large or multi-category catalogues and complex merchandising needs.
- Everything in Growth
- Multi-category navigation & taxonomy design
- Advanced merchandising layouts
- Custom product page variants by category
- 3 revision rounds
Add-ons
Optional extras, added at checkout as a package option.
- +€290
Product photography retouch pack
Colour correction, cropping, and background cleanup on up to 20 of your existing product photos.
- +€240
Extra page
One additional page designed beyond your package’s included count.
- +€450
Rush delivery
Priority slot in the queue; your turnaround window is shortened by roughly a third, capacity permitting.
- +€350
Second language
The finished pages or files delivered a second time, fully localised — not machine-translated.
How this service runs
Discovery — your catalogue, suppliers, and buying journey today
Direction — one structure and visual direction for the store, including a product-data review
Design — category, product, cart, and checkout screens built
Review — your revision rounds
Handover — files, ownership, launch checklist
Questions